From the TK 2000 to Artificial Intelligence
A timeline between a child's curiosity about the first computers and building products with AI.
Read publicationFrom the TK 2000 to Artificial Intelligence
Design, technology and digital products built with real-world experience.
I'm João Víctor Melo do Nascimento, UX/UI Designer, Front-End Developer, WordPress Specialist, Full Stack Developer with Laravel and AI Product Builder. My path started with the first personal computers, went through television, radio, the web, enterprise systems and today connects modern digital products with artificial intelligence.
- 1996
- Working with technology
- 300+
- Projects delivered
- AI
- Applied since 2023
João Víctor Melo
Natal · Brasília · Remote
About
Far beyond a traditional résumé.
I'm a multidisciplinary professional working in UX/UI Design, front-end development, WordPress, Laravel, branding, video, live streaming, digital products and artificial intelligence. My path began in childhood, exposed to computers through my father's influence, and evolved into real projects across media, the public sector, financial institutions, private companies and freelance clients.
UX/UI Design
User-centered interfaces, flows and design systems.
Front-End Development
Angular, React, Next.js, Tailwind and modern libraries.
WordPress since 2008
Websites, portals, landing pages, e-commerce and performance.
Laravel since 2018
Custom systems, dashboards and business workflows.
Branding since 1996
Brands, visual identities and graphic materials.
Audiovisual & Live
Recording, editing and streaming for web and events.
Applied AI
Content, images, websites, systems and automations with AI.
Digital Product
From idea to deploy, with end-to-end product vision.
Journey
My résumé shows where I worked. My story shows how I got here.
- 1994
First IT certificate
At 12, I completed the Introduction to Microcomputing course. My hands-on experience with computers started even earlier, around age 7.
- 1996
Started at TV Ponta Negra/SBT
Commercial Operations and IT, with graphic design, materials for the broadcaster, technical support and communication.
- 1998
First websites
Web development in the era of dial-up internet, FTP, tables and hand-written HTML.
- 1999
95 FM as a client
Website for Rádio 95 FM (Natal/RN), served since the earliest years of the commercial web.
- 2001
TV Ponta Negra news site
Turning an institutional presence into a news portal.
- 2003
ASP CMS and Web Journal
TV Ponta Negra website with a proprietary CMS and exclusive video content for the internet.
- 2008
Starting with WordPress
Specializing in WordPress website and portal development.
- 2008–2009
Video, events and internet
Online broadcasts of Carnatal and production of Mais Folia Web.
- 2011–2021
Public and financial systems
Projects for FUNASA, Caixa, BRB, BASA and other institutions, combining UX/UI, front-end and accessibility.
- 2018
Laravel
Custom web systems built with Laravel.
- 2021–Present
UX/UI and Angular for Sicoob
Sr UX/UI Designer and Front-End Developer on financial projects.
- 2023–Present
AI applied to digital products
Content, images, videos, automations, websites and systems supported by AI.
Services
Request a proposal Complete digital solutions, from design to deploy.
UX/UI Design & Design Systems
Interfaces, flows, prototypes, usability testing, handoff and documentation for digital products.
Front-End Development
Modern interfaces with Angular, React, Next.js, HTML, CSS, JavaScript, Tailwind and UI libraries.
WordPress and Elementor
Corporate sites, blogs, landing pages, portals, e-commerce, maintenance, performance, SEO and integrations.
Laravel Systems
Custom systems, dashboards, admin panels, registrations and tailored business workflows.
AI-powered sites and products
Building with AI support using React, Next.js, Supabase, Vercel and modern tools.
AI Consulting and Mentoring
For companies and people who want to use AI for productivity, content, automation, design and development.
Branding and Visual Identity
Brands, logos, visual systems and graphic materials.
Audiovisual Production and Live
Recording, editing, live streaming and video production for YouTube, events and social media.
Projects
Projects delivered, brands served.
A selection of websites, systems and digital products built for clients in the private sector, media, healthcare, retail and legal fields.
WordPress
Amor de Pé
Podiatry Clinic
www.amordepe.com.br
WordPress
Pronto-Pé
Podiatry Clinic
www.prontope.com.br
E-commerce
Potus
Retail for clinics, aesthetics and salons
www.potus.com.br
Corporate
Alta Engenharia
Energy sector
www.altaengenharia.net.br
E-commerce
Peônia
Home products e-commerce
www.peonialar.com.br
Corporate
MP Jurídico
Law firm
www.mpjuridico.adv.br
Laravel · SaaS
PodoApp
Digital records for podiatry
www.podoapp.com.br
Digital Product
Media Card
Smart business cards and digital profiles
www.mediacard.com.br
Historic projects
TV Ponta Negra/SBT
News website, ASP CMS, Web Journal and video content for the internet.
Rádio 95 FM
Websites built since 1999, with archived versions from 2001, 2004 and 2006.
Experience
Companies, institutions and clients.
act digital
Sr UX/UI Designer & Front-End Developer
Sicoob
Cast Group
Sr UX/UI Designer & Front-End Developer
Caixa Econômica Federal
Fóton
UX/UI Designer & Front-End Developer
BASA and BRB
Basis Tecnologia
Designer, Programmer & Business Analyst
Public agencies
Cast Informática
Designer & ASP/PHP Developer
FUNASA
TV Ponta Negra/SBT
Web Analyst
Website, audiovisual and online streaming
Microcamp / Heureka
IT Instructor
Excel, web design and development
AI & Digital Products
Artificial Intelligence as an extension of creativity and productivity.
Since 2023, I've applied AI to create text, images, videos, automations, interfaces, websites and systems. I use AI as strategic support to speed up processes, validate ideas, prototype products and build more efficient digital solutions.
ChatGPTBolt.newLovableV0Figma MakeMakeSupabaseVercelReactNext.js
AI content creation
Text, images, videos and visual assets generated and curated with AI support.
Product prototyping
From briefing to a navigable MVP in days, validating ideas with speed.
AI-assisted development
Websites and systems built with React, Next.js, Supabase and Vercel.
Workflow automation
Integrations and agents that reduce manual tasks and scale operations.
Mentoring and consulting
Teams and professionals learning to apply AI strategically.
Content
Series: What my résumé doesn't tell.
Articles about career path, technology, design, WordPress, Laravel, AI and the behind-the-scenes of someone who has built web, media and products since the early years of the internet in Brazil.
UX/UI DesignWeb DevelopmentWordPressLaravelArtificial IntelligenceProductivityTech CareerBehind the scenes of my path
Where my journey on the web began
1998, dial-up internet, FTP and hand-written HTML — the first websites and what I learned there.
Read publicationBuilding digital media before social networks
News portals, video on the internet and experimentation in the early 2000s.
Read publicationHow TV taught me about digital product
What years at an SBT-affiliated broadcaster taught me about audience, agenda and product.
Coming soon
Why hands-on experience also shapes specialists
Degree, practice and journey: how I built a multidisciplinary career.
Coming soon
Facts & social proof
Since childhood
Hands-on with computers
1996
Professional work
2008
WordPress
2018
Laravel
2023
Applied AI
Public, financial, media, healthcare, retail, legal and education sectors
Projects delivered in